Wednesday, March 21, 2012

DBG Signs Up for Digital Content Upfronts

The founding partners of the Digital Content NewFronts (aka the online video industry?s iteration of the television industry?s longstanding dog and pony show, which is produced with the intent to woo advertisers out of sizable portions of their yearly budgets) are starting to attract other notable new media studios and online video networks to the event. Hulu, Microsoft Advertising, AOL, Yahoo!, Digitas, and Google/YouTube will now be joined in evangelizing and selling original online video programming to brand marketers and their media and advertising agencies by Digital Broadcasting Group.

The company behind online video hits (and sometimes major motion pictures), like the Kiefer Sutherland-starring The Confession and branded entertainment that?s actually good, like the Taryn Southern-starring The Single Life just announced it?s slated to present its upcoming slate of digital programming during DCNF (aka Digital Content NewFronts) on April 23 in New York City.

Here?s DBG Co-Founder and Chief Creative Officer, Joseph Gomes on what to expect:



Related News:
  1. Dates Announced for Digital Content Upfronts
  2. A Look Ahead to 2012 in Online Video
  3. Kiefer Sutherland Web Series Gets a Movie Deal

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