Sunday, March 25, 2012

Cross-Platform Campaigns Boost Brand Recall 9 Times; Mobile Bumps Interaction 4 Times


Mobile phones generate a much higher interaction rate - 4.5 times - than online video does, according to a new report from video vendor Videology. But when mobile, connected TV and online video are coupled together in a campaign, brands can see a 9 times boost in brand recall. For more details on cross-platform campaign effectiveness, check out this week's New Media Minute.-Daisy Whitney

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