Thursday, December 20, 2012

Seriously? You Have a Sign That Promotes How Good Your Service Is?

Having been in thousands of closed-door, one-on-one meetings with small business owners, I've heard more than my fair share of reasons why a business isn't hitting its targets or growing at a desirable pace. Those explanations are typically blamed on the loss of a key employee, to vendor relations to the generic economy label and believe it or not - blaming customers for being a nuisance. Rarely am I convinced that the root cause is actually known or understood, even if obvious. Like many scenes from a Columbo episode, something just seems to be missing. Most of the time the customer is seen as if somebody just dropped a Benjamin on the showroom floor!

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