SATURDAY PM, 3RD UPDATE: My sources say everything is staying pretty much as forecast, with the only question whether anything will get a bump from Father’s Day.�Summer 2012�is clearly suffering a serious case of seasickness due to the constant up and down, up and down, motion of the North American box office. After the tsunami that was
Marvel’s The Avengers, five major studio movies disappointed. “One movie this summer has made any money. And a number have lost a fortune,” one studio mogul maintains to me.�Then DreamWorks Animation’s
Madagascar 3 and Fox’s
Prometheus performed better than expected and are still
easily holding #1 and #2 their second weekends with $35M (-42%) and $21M (-59%) respectively. (Though the Ridley Scott scifi�thriller dropped a whopping -73% Friday to Friday because of all those gaping plot holes.) Contrast that with this weekend’s�newcomers which each should have earned over $20M�because of their star power.�But New Line/Warner Bros’
Rock Of Ages (3,470 theaters)�fell to earth with a thud. Which�Hollywood�expected because the pic had been tracking poorly for weeks (and even went down at one point�week to week).�The studio felt the 1980s period piece was a hard sell to younger moviegoers. I suspect the problem was�casting. Russell Brand has been repellant to moviegoers, while Tom Cruise as iconic rocker proved just too incredulous for audiences.�The PG-13 ...
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SATURDAY PM, 3RD UPDATE: My sources say everything is staying pretty much as forecast, with the only question whether anything will get a bump from Father’s Day.�Summer 2012�is clearly suffering a serious case of seasickness due to the constant up and down, up and down, motion of the North American box office. After the tsunami that was Marvel’s The Avengers, five major studio movies disappointed. “One movie this summer has made any money. And a number have lost a fortune,” one studio mogul maintains to me.�Then DreamWorks Animation’s Madagascar 3 and Fox’s Prometheus performed better than expected and are still easily holding #1 and #2 their second weekends with $35M (-42%) and $21M (-59%) respectively. (Though the Ridley Scott scifi�thriller dropped a whopping -73% Friday to Friday because of all those gaping plot holes.) Contrast that with this weekend’s�newcomers which each should have earned over $20M�because of their star power.�But New Line/Warner Bros’ Rock Of Ages (3,470 theaters)�fell to earth with a thud. Which�Hollywood�expected because the pic had been tracking poorly for weeks (and even went down at one point�week to week).�The studio felt the 1980s period piece was a hard sell to younger moviegoers. I suspect the problem was�casting. Russell Brand has been repellant to moviegoers, while Tom Cruise as iconic rocker proved just too incredulous for audiences.�The PG-13 ... Read More »
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