Future of the "Second Screen" is Problematic, Consultant Ashley Swartz

PARIS -- The outlook for a viable business around the so-called "second screen," an application running on a tablet while watching television, is troubled by a highy fragmented technology landscape, the powerful control of content owners, the emergence of "TV Everywhere" and the anticipated "game changer" or automatic content recognition, ACR, says Ashley Swartz, principal of the New York-based consultancy Furious Minds. We caught up with her last week in Paris at the UbiQ conference where she was a panelist on the topic of the second screen. Swatz recently headed the interactive television practice at Digitas Andy Plesser

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