Tuesday, January 1, 2013
TV Adopting Digital Tools in Addressable Buys; Look for More TV Targeting in 2013
The addressable TV business has made strides in recent months with investments led by Starcom and DirecTV, as well as set-top box buys from the Obama campaign, and that will likely usher more spending in targeted TV in the year ahead, says Dave Morgan, CEO and Founder of Simulmedia, an audience ad network and TV targeting technology firm, during an interview with Beet.TV. We caught up with Morgan for a deep dive into the latest progress in addressable ads, as well as the challenges in this area of digital and TV marketing in the year ahead. Digital advertising measurement techniques are starting to invade TV buying, and that includes in addressable advertising because it can deliver more accurate viewing data, he tells Beet.TV. "We're seeing a real wave of next-generation, data-driven, technology-driven innovation coming into advertising," he says. This type of TV targeting is akin to direct marketing, so addressable TV may attract those type of marketers initially. But Morgan expects TV targeting to gain traction with brand advertisers that use it for creative versioning by serving up different types of ads for different products, he says.As addressable becomes more commonplace, the TV ad business may need new ways of managing inventory and determining how much to sell by household, zone, daypart, program and more. "That's a lot of complexity to marketing that has been profitable bcause it doesn't have complexity. The strength of the TV ad model has been in its simplicity," he says.
As planned, moon probes crash into crater rim to end mission
With their scientific mission complete, two small NASA probes crash into a remote crater wall, bringing a year of gravity mapping to an abrupt end.
Senate APPROVES fiscal cliff deal after White House and Republicans strike agreement
The U.S. Senate has voted in favor of a deal to keep the nation from falling over the fiscal cliff, with only the Republican-controlled House left to vote on the package.
An Evolutionary Whodunit: How Did Humans Develop Lactose Tolerance?
Thousands of years ago, ancient farmers gained the ability to consume milk as adults without getting an upset stomach. A remarkable mutation let some of them digest lactose sugar. But scientists still puzzle over why that mutation persisted and became prevalent in modern humans.
Where's My Autonomous Car?
The world cheered -- well, at least the nerds cheered -- when Google's autonomous cars drove 1,000 miles with no human intervention and another 140,000 miles with occasional human intervention in 2010. Since then, the cars are still tooling about in a series of tests as early fans watch them in action on YouTube and Vimeo.
Make Your Brand Travel To Distant Places With Promotional Travel Wallets
Branding a business through promotional gifts is a very popular and a traditional marketing strategy for any business. If a business is well aware of the needs and demands of its clients, customers or employees, then it is much easier for them to have the right corporate gift ideas in mind because the right choice of gift always results in successful marketing and reflects a professional image of the company. Many professionals need to travel frequently for business meetings, signing contracts or other business dealings. Moreover, for vacations or season breaks, people often plan leisure trips or adventure trips or sometimes just need to travel for personal reasons.
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